SEO: Search Engine Optimization Fundamentals for Beginners

Hello and welcome to the fundamentals of SEO. I am excited to have you all reading this. For many of us the term seo is still a confusing term. Today we will discuss it in details and simplify it for your understanding.


The subject SEO interests me a lot as it involves a combination of marketing and psychology.


SEO or search engine optimization is a process or a technique used to fetch visitors towards a particular blog or a website.  Visitors in technical terms are called as “Traffic” here.


Such SEO techniques are unpaid in nature.  These are often summoned to be “natural”, “organic” or “earned” outcomes.


More “Traffic”  mean more visibility.  For entrepreneurs and organizations selling products or services through the online medium, increased traffic will mean increased sales. SEO techniques used help gain such visibility.


To be visible to the potential users, a blog or website must always be in front of the eyes of the user. How is that possible?


This is possible if a blog or website is in the good books of the search engine. For this the blog or website needs to follow some criteria and use some ideal techniques to optimize itself so it comes in one of the top page ranks made by the search engine.


In a nutshell, this is what is SEO.


If the rank of a blog or a website is high on the search result page and the more it is present in the list of any search result, the more people will click on it and visit it. These visitors can be transformed to customers.


Basic Guide to seo terms for beginners:-


The age old catch line “content is king” never goes sore. The best SEO strategy one can have is to create great quality genuine and reliable content information.  The first target for writing an article must be to be useful for the users. The secondary target should impress the search engines. Keeping short and simple sentences using easy-to-understand language is the best way to improve readability of users.


A natural tone of writing a content having original ideas and zero duplicate content should create no problems. The message the writer is trying to communicate must be conveyed in a simplified manner. However, the goals of increasing traffic must be the driving force for styling and shaping of the entire content.


An user writes certain words, groups of words or phrases in a search engine for searching specific informations. These words are known as keywords.  Based on what we feed into the search engines, we get relevant pages having the information related to the keyword searched.


Selecting the right keyword for your article will define the articles destiny. So,for your particular page, it is you who have to decide which is the most significant keyword or group of keywords that users will search the most.  One have to be extremely cautious when selecting keywords for their content. The right keyword can boost rank of your page in the search engine’s search results.

3 factors to consider to choose the right keyword:-


Demand for the word-  Make sure the keyword chosen by you has a good demand in the major search engines. It must have a wide audience.


Supply for the word- Make sure  the keyword chosen by you has a low supply competition.  It will be easy for ranking as there will not be stiff competition.


Relevance of the word – Make sure the keyword chosen is relevant to the website, blog, product or service being offered.
It is a challenge for search engines to manage canonicalizations. Canonicalization, is basically multiple presence of the same content via different websites. So, when searched, the search engine gets confused which page to show to it searchers? And search engines considers this to be a “ Duplicate Content”.


So, if multiple URLs load the same page it becomes a problem in SEO. So, where one link was attracting all the traffics now will get split up into different links. This directly means the popularity getting split up into multiple channels.


That was a brief beginners search engine optimization starter guide to help you get warm with the simple terms associated with SEO.